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Unbundling Mass Communication: Review of Course Curricula Is Long Overdue – NUC Boss

Prof. Abubakar Rasheed. Photo: PM News
Prof. Abubakar Rasheed. Photo: PM News

According to reports, University teachers, practitioners of communications and other professionals in the country recently presented new curricula for Communication Studies in Nigerian universities to the National Universities Commission (NUC).

The document was formally presented to the Executive Secretary of the NUC, Prof. Abubakar Rasheed, in Abuja on Tuesday, Feb. 5, 2019 by Prof. Umaru Pate, Prof. Idowu Sobowale, Prof. Ralph Akinfeleye and Prof. Tonnie Iredia.
The document seeks to ease Mass Communication and to create seven degree awarding departments to be domiciled under a School or College of Communication.

Receiving the document, the Executive Secretary of the NUC said that a review of the mass communication curricula was long overdue and promised to expedite action in the process of finalizing and adopting them.

Henry Omafodezi, who is the Chief Executive Officer of 7songs Brand and Media Company, expressed the opinion that the current curriculum for mass communication was designed to favour journalism and the unbundling of the course would be in the best interest of university graduates.

The Manger of Recruitment and Executive Selection Services at Human Capital Partners, Maris Akinsulere, said the unbundling of the course would put an end to the lack of graduates with core competencies required to manage relevant critical job functions in organizations.

Also, a graduate of mass communication who majored in broadcasting, Temitope Adams, said she believed that she got employed by an online news platform, which helped to kick off her career in journalism, because she was taught Broadcast and Print Journalism, as well as Public Relations and Advertising in the university.

“Learning all of them equipped me to face the harsh realities that I encountered in the labour market. If I had only focused on broadcast journalism, I would have been stranded,” she stated.

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